NFT
Fox Leisure and its web3 arm Blockchain Artistic Labs are unveiling a brand new token-gated fan expertise for the community’s hit singing competitors present “The Masked Singer.”
Holders of a non-fungible token, or NFT, known as “Masked Singer Stars,” will be capable of “watch unique content material that includes behind-the-scenes and confessionals from this season’s contestants.” The NFTs will price about $50 and there can be a restricted provide of 1,050, Fox stated in an announcement.
Followers might want to win an opportunity to buy the NFTs by scanning a QR code after which collaborating in interactive initiatives like voting on the contestants they suppose will advance. By collaborating, followers will be capable of “stage up their Loyalty Cross” and grow to be eligible to purchase the NFTs which can unlock further unique content material. The fan voting won’t affect the end result of the present, the media firm stated.
Fox and Blockchain Artistic Labs’ transfer is likely one of the strongest examples of a Hollywood media firm combining the recognition of an present model, blockchain know-how and gamification with a view to interact with followers. Fox’s technique is to extend each fan engagement and the monetization of one in all its prime mental properties.
AMC Networks has additionally used blockchain know-how to have interaction with followers by tapping NFT studio Orange Comet to assist it create an internet fan expertise primarily based on its hit present “The Strolling Useless.” These NFTs have generated a number of million of {dollars} in buying and selling quantity, based on OpenSea.
“The Masked Singer” airs its season premiere Thursday night time. Now in its ninth season, the present has been successful for Fox within the U.S., rating because the nation’s prime unscripted TV present 4 years operating with every episode scoring a mean of greater than 7 million “multi-platform viewers,” the corporate stated in an announcement.
Fox’s Blockchain Artistic Labs partnered with crypto infrastructure agency MoonPay to assist launch the brand new token-gated fan expertise.