BMW Motorrad is revolutionizing the motorbike business with the launch of MetaRide, a VR platform. Unveiled on July 10, 2023, MetaRide gives motorbike fans a singular alternative to nearly journey the brand new BMW CE 02 electrical motorbike, marking a big milestone within the integration of know-how and mobility.
TL;DR
- BMW Motorrad has launched MetaRide. This digital actuality platform is the place customers can expertise using the brand new BMW CE 02 electrical motorbike and interact with the model in a digital area.
- The platform gives interactive actions and digital check rides, offering a singular mix of real-world and digital experiences. The world premiere of the BMW CE 02 passed off each within the MetaRide and on the Pure&Crafted Competition in Berlin.
- BMW Motorrad has prolonged its trademark safety to the metaverse, making certain that its digital merchandise inside MetaRide, together with automobiles and clothes, are protected against unauthorized use and imitation.
What’s BMW Motorrad?
MetaRide is a VR platform and a digital area the place customers can have interaction immediately with the BMW Motorrad model. Customers can navigate city landscapes on the BMW CE 02, a cutting-edge electrical car designed particularly for metropolis residing. The platform additionally gives quite a lot of interactive actions, comparable to digital basketball and token assortment, enhancing the consumer expertise.
A key function of MetaRide is the flexibility for customers to take digital check rides on the BMW CE 02. This immersive expertise permits fans to really feel the adrenaline rush of using this progressive electrical motorbike from the consolation of their houses. Moreover, customers can earn fashionable jackets for his or her avatars, including a private contact to the expertise.
The world premiere of the BMW CE 02 was a singular occasion that seamlessly blended the digital and actual worlds. The revealing passed off each inside the BMW Motorrad MetaRide and on the Pure&Crafted Competition in Berlin, offering a dynamic and immersive expertise for attendees.
Embracing the Metaverse
Importantly, BMW Motorrad has prolonged its trademark safety to the metaverse, safeguarding its digital merchandise inside MetaRide. This ensures that digital items, together with automobiles and clothes, are protected against unauthorized use and imitation.
In conclusion, the launch of MetaRide demonstrates BMW Motorrad’s dedication to pushing the boundaries of innovation.
This VR platform not solely permits customers to test-ride the BMW CE 02. It additionally offers an area for them to have interaction with the BMW Motorrad neighborhood. By embracing the metaverse, BMW Motorrad is really main the best way within the motorbike business.