Hennes & Mauritz AB (H&M) simply confirmed that they aren’t opening a metaverse retailer in the intervening time. The Swedish firm contacted Bitcoin.com virtually a month after the rumor started to unfold, and denied any improvement of a H&M metaverse. As well as, the corporate careworn that they aren’t in collaboration with CEEK.
The rumors began when VR developer CEEK, posted a teaser of a glossy H&M idea retailer on Twitter. The tweet additionally added that the H&M retailer could be an awesome use case for his or her $CEEK tokens. Since then, many main publications have reported this information, additional spreading the hoax. CEEK later clarified that this video is merely an idea that was offered to the H&M crew and that they have been nonetheless in discussions.

What if…
Though the corporate has rubbished the claims altogether, a H&M metaverse doesn’t appear to be a foul concept in any respect. Final month, Ralph Lauren has already entered the Roblox metaverse, and is doing simply advantageous. Moreover, H&M isn’t any stranger to the blockchain scene. The corporate not too long ago partnered with Lablaco and TextileGenesis to work on provide chain traceability and sustainability respectively.
Theoretically, there are not any limits to design choices within the metaverse on condition that it’s not sure by any guidelines of physics. Furthermore, insane excessive avenue rental prices and massive funds renovation payments are out the window. The metaverse could be a good complement to present e-commerce amenities, or it may well promote NFTs of metaverse wearables. The chances are virtually solely restricted by one’s creativeness.
The business has been growing applied sciences resembling digital actuality and interactive video games for awhile now. These applied sciences act as precursors to a holistic metaverse expertise. Coupled with blockchain know-how and NFTs, metaverse procuring could very nicely be part of our lives within the close to future.