Metaverse trend involves Scandinavia! Copenhagen Trend Week, the premier trend occasion in Scandinavia, has partnered with luxurious cell type sport Drest to boost its programming with digital components. Beginning Monday, August eighth and operating by Saturday, August twelfth, followers of Copenhagen Trend Week can type avatars and create streetwear outfits in Drest by a sequence of day by day in-game challenges. Right here’s what you may anticipate from CFV 2023!
TL;DR:
- Copenhagen Trend Week collaborates with Drest for metaverse trend challenges.
- Drest raised $19.1 million to discover Web3 potential with luxurious manufacturers.
- Drest plans to introduce new metaverse options and customizable avatars.
Copenhagen Trend Week: Metaverse Trend Insanity Hits 2023 Peak!
The collaboration goals to seize the power of Copenhagen Trend Week, from runway exhibits to avenue type. It would spotlight Nordic manufacturers like Ganni, Stay, Cecilie Bahnsen, and in addition Stine Goya. It goals to do that by integrating model storytelling and customized digital backdrops that includes iconic Danish landmarks.
“In recent times, Copenhagen Trend Week has established itself as one of the vital energetic and inventive showcases internationally.” says Lucy Yeomans, founder and CEO of Drest. “It was an ideal alternative for us to permit our viewers to find these purpose-driven Nordic manufacturers. Our model companions worth the artistic execution in Drest and the truth that gaming permits them to succeed in a wider, highly-engaged viewers.” she provides.
Every Drest problem requires gamers to type a mannequin avatar with actual luxurious manufacturers round a particular transient or actual world occasion. As soon as accomplished, the group votes on the ultimate look. Moreover, gamers can earn digital wearables or buy them.
Drest Leads The New Frontier For Trend’s Digital Future
Whereas not presently Web3 enabled, Drest’s collaborations with luxurious manufacturers exhibit the potential for gaming in retail. This additionally consists of driving buyer acquisition and engagement. Drest is transferring nearer to Web3, although. In June, the corporate raised $19.1 million, bringing its whole funding to $38.2 million. The funds will help an “advanced and metaverse-enabled” model of Drest with new social options and customizable avatars.
Drest plans to attain progress by its developer ecosystem, advertising, and strategic income streams. Additionally it is exploring further Web3 life-style video games. Final 12 months, Drest partnered with Oetker Assortment luxurious motels to make use of iconic properties as backdrops for in-game trend challenges. This March, Le Bristol additionally launched its first NFT assortment, displaying how Drest gives an on-ramp to Web3 for luxurious manufacturers.